Tag Archives: Trade show ROI

Running Your Numbers – Did you meet your goal – FInal in a series on trade shows

You have done your follow-up, run your numbers and analysis, now what do you do with that information? The first thing to do is see if the show met the projections and goals that were established before you even signed … Continue reading

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Your Feet Hurt, But You Survived and Made It Home, Now What?- Part 7 in a Series on Trade Shows

You made it home with all of your leads and/or orders. You think that your show was a success, but was it really? There is only one way to find out – crunch the numbers, and do the analyses. Before … Continue reading

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You Are Standing Around in Your Booth, Now What? – Part 6 on Trade Shows

You made it. Your booth is set-up, business cards are in hand, and they are about to open the doors to the show, now what?  Keep your eye on the ball, remember, you want to keep your predetermined goals for … Continue reading

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Are Your Trade Show Leads Gathering Dust on Your Desk – Part 5 in a series on trade shows

It is critical to define your follow-up procedure before you even leave the office for the show. In fact, I would suggest that you craft your follow-up plan before you even sign the exhibit contract. Without a solid plan to … Continue reading

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Trade Shows – An Action Plan – Part 3 in a series on trade shows and how to make them work for you

This is part three in our Trade Show series.  It is the last of the re-posts from November.  The next 5 parts of the series are new and include a guest post or two from some of our favorite resources. … Continue reading

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Trade Show ROI – Part 2 in a series on trade shows and how to make them work for you

This is the second in our Trade Show series reposted from November. OK, so you have decided that this show is a must attend, now what? How are you going to assure yourself and /or management that you meet that … Continue reading

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Trade Shows and How to Make Them Work For You – Part 1 in a series

This is the first in our Trade Show Series, reposted from November A group question on Linkedin got me thinking, how many people sign up to exhibit at a trade show with no clear idea of what they are really … Continue reading

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