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Tag Archives: Trade Show Marketing
Earth Day Promotions, Lip Service or Real Impact
April 22, 2012 is Earth Day. Some companies will use this day as a promotional launching pad for a real sustainability effort in their companies. Others will use it merely as one more promotion on the calendar with no impact … Continue reading
Running Your Numbers – Did you meet your goal – FInal in a series on trade shows
You have done your follow-up, run your numbers and analysis, now what do you do with that information? The first thing to do is see if the show met the projections and goals that were established before you even signed … Continue reading
Your Feet Hurt, But You Survived and Made It Home, Now What?- Part 7 in a Series on Trade Shows
You made it home with all of your leads and/or orders. You think that your show was a success, but was it really? There is only one way to find out – crunch the numbers, and do the analyses. Before … Continue reading
Posted in Trade Shows, Uncategorized
Tagged attendee profile, trade show booth, Trade Show Marketing, Trade show ROI
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You Are Standing Around in Your Booth, Now What? – Part 6 on Trade Shows
You made it. Your booth is set-up, business cards are in hand, and they are about to open the doors to the show, now what? Keep your eye on the ball, remember, you want to keep your predetermined goals for … Continue reading
Posted in Trade Shows
Tagged attendee profile, Marketing, trade show booth, Trade Show Marketing, Trade show ROI
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Are Your Trade Show Leads Gathering Dust on Your Desk – Part 5 in a series on trade shows
It is critical to define your follow-up procedure before you even leave the office for the show. In fact, I would suggest that you craft your follow-up plan before you even sign the exhibit contract. Without a solid plan to … Continue reading
Posted in Trade Shows
Tagged Trade Show Marketing, Trade show preparations, Trade show ROI
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Trade Shows – Add Them to Your Budget or Not
Before the holiday season we started a series on trade show exhibiting. Starting next week we are going to republish the few posts from back in November and then continue the series. We are restarting the series from the beginning … Continue reading