Tag Archives: target audience

In the Heat of the Summer – networking and more

Earlier this week, Biba Pedron, a woman who’s networking skills I greatly admire, posted a piece on measuring the effectiveness of your networking efforts. After reading the piece, I left Biba a question, and of course, being the great networker … Continue reading

Posted in Marketing Best Practices, Networking/Prospecting | Tagged , , , | 1 Comment

Running Your Numbers – Did you meet your goal – FInal in a series on trade shows

You have done your follow-up, run your numbers and analysis, now what do you do with that information? The first thing to do is see if the show met the projections and goals that were established before you even signed … Continue reading

Posted in Trade Shows, Uncategorized | Tagged , , , , , | Leave a comment

Trade Shows – Add Them to Your Budget or Not

Before the holiday season we started a series on trade show exhibiting.  Starting next week we are going to republish the few posts from back in November and then continue the series. We are restarting the series from the beginning … Continue reading

Posted in Trade Shows | Tagged , , , , , | Leave a comment