Tag Archives: Marketing

Where Business Cards Networking and Social Media Intersect

I recently receive an e-newsletter from Nancy Fox, a business coach, about business cards and how to make yours memorable.  Her advice was solid but what struck me were the following two tips: “Missing Website Information – If you don’t … Continue reading

Posted in Marketing Best Practices | Tagged , , , , | 1 Comment

Social Media Platform Checklist for the Overwhelmed

As promised here is a checklist, far from comprehensive and all inclusive, but full enough and then some for most businesses. As those of you who have worked with us know, our mantra is: You do not need to be … Continue reading

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Gearing Up for the Year Ahead, Where to Begin

As the holiday party season gets in full swing it is also time to evaluate our marketing efforts for the past year.  What worked, where do we need to improve, what new systems do we need to put in place? … Continue reading

Posted in Marketing Best Practices, Uncategorized | Tagged , | 2 Comments

In the Heat of the Summer – networking and more

Earlier this week, Biba Pedron, a woman who’s networking skills I greatly admire, posted a piece on measuring the effectiveness of your networking efforts. After reading the piece, I left Biba a question, and of course, being the great networker … Continue reading

Posted in Marketing Best Practices, Networking/Prospecting | Tagged , , , | 1 Comment

What do you think of my new logo?

A few weeks back I read a piece written by  Harvey Briggs.  In his post, he gives some great ideas on how to choose your new logo and how to get buy-in from “the troops”.  This got me to thinking … Continue reading

Posted in Employee Motivation, Marketing Best Practices | Tagged , | Leave a comment

So You Want to Use a QR code in Your Next Promotion

Over the last few months we have written a couple of times about QR codes and their pros and cons.  We have talked about what makes them valuable for marketers, and what should be avoided.  Following are a few examples … Continue reading

Posted in Business to Business Promotions, Consumer Promotions, Internal Communications, Marketing Best Practices | Tagged , , , , , | Leave a comment

QR Codes – The Good, The Bad and The Ugly

Back in November we wrote a post to enhance a discussion that took place during #SMChat on the benefits and some best practices of using QR Codes.  Since that time the conversation has come up a number of times in … Continue reading

Posted in Business to Business Promotions, Consumer Promotions, Marketing Best Practices | Tagged , , , | 1 Comment