Tag Archives: Corporate Identity

What do you think of my new logo?

A few weeks back I read a piece written by  Harvey Briggs.  In his post, he gives some great ideas on how to choose your new logo and how to get buy-in from “the troops”.  This got me to thinking … Continue reading

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Earth Day Promotions, Lip Service or Real Impact

April 22, 2012 is Earth Day.  Some companies will use this day as a promotional launching pad for a real sustainability effort in their companies.  Others will use it merely as one more promotion on the calendar with no impact … Continue reading

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Business Cards – Do You Still Need Them?

On January 22, Todd Wasserman, Mashable’s Business Editor wrote a piece called “Is It Time to Finally Ditch Your Paper Business Cards”.  In that piece he mentions apps and other work arounds to the ubiquitous paper business card.  It was … Continue reading

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Why Don’t You Have an Address On Your Business Card?

Having finished writing all of my posts on corporate holiday gifts, how to wrap them and whether or not to send out paper cards, it is now time for me to take care of my own company’s holiday marketing. This … Continue reading

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