Tag Archives: B2B Promotions

Earth Day Promotions, Lip Service or Real Impact

April 22, 2012 is Earth Day.  Some companies will use this day as a promotional launching pad for a real sustainability effort in their companies.  Others will use it merely as one more promotion on the calendar with no impact … Continue reading

Posted in Business to Business Promotions, Consumer Promotions, Employee Motivation, Trade Shows | Tagged , , , , , | Leave a comment

So You Want to Use a QR code in Your Next Promotion

Over the last few months we have written a couple of times about QR codes and their pros and cons.  We have talked about what makes them valuable for marketers, and what should be avoided.  Following are a few examples … Continue reading

Posted in Business to Business Promotions, Consumer Promotions, Internal Communications, Marketing Best Practices | Tagged , , , , , | Leave a comment

A Few Holiday Gift Wrap Ideas

Corporate holiday gifts are a way to say thank you to your customers for keeping you in business this past year. It is also a way to recognize your employees for a job well done. Some businesses use this opportunity … Continue reading

Posted in Business to Business Promotions, Corporate Gift Giving, Holidays, Uncategorized | Tagged , , , | 1 Comment

QR Codes: Gimmick or Great Tool for Interaction

In the SMChat last week, the question was raised as to whether QR codes can be used effectively or not. I think that there are many uses for QR codes that work. It is a way of gathering additional information … Continue reading

Posted in Business to Business Promotions, Consumer Promotions | Tagged , , , | 2 Comments