Category Archives: Trade Shows

The 50 Cent or Less Pen, Does it Have a Place in Your Marketing Program?

When helping a client evaluate their promotional product needs the question inevitably arises – “What about pens?”. If the client asks the question my answer is always in the form of several additional questions. Those questions are always the same; … Continue reading

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Earth Day Promotions, Lip Service or Real Impact

April 22, 2012 is Earth Day.  Some companies will use this day as a promotional launching pad for a real sustainability effort in their companies.  Others will use it merely as one more promotion on the calendar with no impact … Continue reading

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Running Your Numbers – Did you meet your goal – FInal in a series on trade shows

You have done your follow-up, run your numbers and analysis, now what do you do with that information? The first thing to do is see if the show met the projections and goals that were established before you even signed … Continue reading

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Your Feet Hurt, But You Survived and Made It Home, Now What?- Part 7 in a Series on Trade Shows

You made it home with all of your leads and/or orders. You think that your show was a success, but was it really? There is only one way to find out – crunch the numbers, and do the analyses. Before … Continue reading

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You Are Standing Around in Your Booth, Now What? – Part 6 on Trade Shows

You made it. Your booth is set-up, business cards are in hand, and they are about to open the doors to the show, now what?  Keep your eye on the ball, remember, you want to keep your predetermined goals for … Continue reading

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Are Your Trade Show Leads Gathering Dust on Your Desk – Part 5 in a series on trade shows

It is critical to define your follow-up procedure before you even leave the office for the show. In fact, I would suggest that you craft your follow-up plan before you even sign the exhibit contract. Without a solid plan to … Continue reading

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Exhibit Design – Part 4 in a series on trade shows and how to make them work for you

Exhibit design is best left to the experts. We have found over the years that while we can sell trade show booths, banners and table skirts to our clients, and have, it is better for our clients for us to … Continue reading

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