Category Archives: Social Media

Are You Having a Conversation or Delivering a Monologue?

Twitter can be a great tool for learning, listening and having conversations. Unfortunately, many people only use Twitter to broadcast their own agenda, just putting out content and self promoting material without ever interacting with anyone.  These people are not having … Continue reading

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How to Prevent Readers From Getting Lost on Someone Else’s Site

I went to your blog and you provided a link that I thought would be useful, so I clicked on it. Now I have left your page, and you have lost me to the link site instead. It is important … Continue reading

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Should I Connect with Everyone?

One of the most asked questions by people just developing their social media strategy, is “Should I connect with everyone who asks?”  The truth is that there is no one size fits all answer.  With time and a strategy everyone … Continue reading

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Choosing Your Social Media Platforms for the Overwhelmed

There is a big myth out there that you have to be everywhere on Social Media in order to drive business.  This is just not true. Your customers are not everywhere, so why should you be everywhere? Spreading yourself so … Continue reading

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Social Media Platform Checklist for the Overwhelmed

As promised here is a checklist, far from comprehensive and all inclusive, but full enough and then some for most businesses. As those of you who have worked with us know, our mantra is: You do not need to be … Continue reading

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Final thoughts on Holiday Marketing and Gifting – Social Media

I am going to take one more day to talk about Holiday Marketing. Beyond the gifts, snail mail cards, e-cards and other holiday promotions, there is your Holiday Marketing interaction on Social Media. Before you leave for your holiday vacation … Continue reading

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