Category Archives: Marketing Best Practices

How to Prevent Readers From Getting Lost on Someone Else’s Site

I went to your blog and you provided a link that I thought would be useful, so I clicked on it. Now I have left your page, and you have lost me to the link site instead. It is important … Continue reading

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You Catch More Flies with Honey

The other week I was faced with a dilemma: how to help a client reach an influential person in their industry who could change the course of their career.  We had sent several emails with no response. It had been … Continue reading

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Should I Connect with Everyone?

One of the most asked questions by people just developing their social media strategy, is “Should I connect with everyone who asks?”  The truth is that there is no one size fits all answer.  With time and a strategy everyone … Continue reading

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Choosing Your Social Media Platforms for the Overwhelmed

There is a big myth out there that you have to be everywhere on Social Media in order to drive business.  This is just not true. Your customers are not everywhere, so why should you be everywhere? Spreading yourself so … Continue reading

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Getting the Year Off to a Good Start

As the new year begins, it is important to be sure that you have clarified and quantified your goals for the coming year.  We have discussed how to set your goals, how to be sure they are realistic and how … Continue reading

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Where Business Cards Networking and Social Media Intersect

I recently receive an e-newsletter from Nancy Fox, a business coach, about business cards and how to make yours memorable.  Her advice was solid but what struck me were the following two tips: “Missing Website Information – If you don’t … Continue reading

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Goals and How to Make Them Realistic

Now that you know where you fell short last year, let’s move ahead to growing your business in the coming year.  Take out a piece of paper, yes, I said paper.  At the top put the year, and what you … Continue reading

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