Category Archives: Consumer Promotions

Is Anyone There? Are You Listening? Monitoring Your Online Presence

This past holiday season, the moderator for one of my Facebook communities posted the follow question: Santa is having the hardest time coming up with good stocking stuffers for my kids. Please share what Santa fills your stockings with… After … Continue reading

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Earth Day Promotions, Lip Service or Real Impact

April 22, 2012 is Earth Day.  Some companies will use this day as a promotional launching pad for a real sustainability effort in their companies.  Others will use it merely as one more promotion on the calendar with no impact … Continue reading

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So You Want to Use a QR code in Your Next Promotion

Over the last few months we have written a couple of times about QR codes and their pros and cons.  We have talked about what makes them valuable for marketers, and what should be avoided.  Following are a few examples … Continue reading

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QR Codes – The Good, The Bad and The Ugly

Back in November we wrote a post to enhance a discussion that took place during #SMChat on the benefits and some best practices of using QR Codes.  Since that time the conversation has come up a number of times in … Continue reading

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QR Codes: Gimmick or Great Tool for Interaction

In the SMChat last week, the question was raised as to whether QR codes can be used effectively or not. I think that there are many uses for QR codes that work. It is a way of gathering additional information … Continue reading

Posted in Business to Business Promotions, Consumer Promotions | Tagged , , , | 2 Comments