Category Archives: Business to Business Promotions

The 50 Cent or Less Pen, Does it Have a Place in Your Marketing Program?

When helping a client evaluate their promotional product needs the question inevitably arises – “What about pens?”. If the client asks the question my answer is always in the form of several additional questions. Those questions are always the same; … Continue reading

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You Catch More Flies with Honey

The other week I was faced with a dilemma: how to help a client reach an influential person in their industry who could change the course of their career.  We had sent several emails with no response. It had been … Continue reading

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Beyond the Proverbial Tie or What to Give for the Holidays

With the Holiday season quickly approaching many of you are scrambling to look for this year’s gift.  There are many options for holiday gift giving.  The first thing is to determine your budget whether it is per piece or a total amount. … Continue reading

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Is Anyone There? Are You Listening? Monitoring Your Online Presence

This past holiday season, the moderator for one of my Facebook communities posted the follow question: Santa is having the hardest time coming up with good stocking stuffers for my kids. Please share what Santa fills your stockings with… After … Continue reading

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Consistent Follow-up or a Pest, Which are You

The other week we began a series on Networking.  We spoke about measuring your efforts.  While you have to measure the efforts of the time spent, without effective follow up, you will not see any results. These days most people … Continue reading

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Earth Day Promotions, Lip Service or Real Impact

April 22, 2012 is Earth Day.  Some companies will use this day as a promotional launching pad for a real sustainability effort in their companies.  Others will use it merely as one more promotion on the calendar with no impact … Continue reading

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So You Want to Use a QR code in Your Next Promotion

Over the last few months we have written a couple of times about QR codes and their pros and cons.  We have talked about what makes them valuable for marketers, and what should be avoided.  Following are a few examples … Continue reading

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