Author Archives: adinfinitumcorporate

Are You Having a Conversation or Delivering a Monologue?

Twitter can be a great tool for learning, listening and having conversations. Unfortunately, many people only use Twitter to broadcast their own agenda, just putting out content and self promoting material without ever interacting with anyone.  These people are not having … Continue reading

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The 50 Cent or Less Pen, Does it Have a Place in Your Marketing Program?

When helping a client evaluate their promotional product needs the question inevitably arises – “What about pens?”. If the client asks the question my answer is always in the form of several additional questions. Those questions are always the same; … Continue reading

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How to Prevent Readers From Getting Lost on Someone Else’s Site

I went to your blog and you provided a link that I thought would be useful, so I clicked on it. Now I have left your page, and you have lost me to the link site instead. It is important … Continue reading

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You Catch More Flies with Honey

The other week I was faced with a dilemma: how to help a client reach an influential person in their industry who could change the course of their career.  We had sent several emails with no response. It had been … Continue reading

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Beyond the Proverbial Tie or What to Give for the Holidays

With the Holiday season quickly approaching many of you are scrambling to look for this year’s gift.  There are many options for holiday gift giving.  The first thing is to determine your budget whether it is per piece or a total amount. … Continue reading

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Is Anyone There? Are You Listening? Monitoring Your Online Presence

This past holiday season, the moderator for one of my Facebook communities posted the follow question: Santa is having the hardest time coming up with good stocking stuffers for my kids. Please share what Santa fills your stockings with… After … Continue reading

Posted in Business to Business Promotions, Consumer Promotions | Tagged , | 2 Comments

Should I Connect with Everyone?

One of the most asked questions by people just developing their social media strategy, is “Should I connect with everyone who asks?”  The truth is that there is no one size fits all answer.  With time and a strategy everyone … Continue reading

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