How to Prevent Readers From Getting Lost on Someone Else’s Site

I went to your blog and you provided a link that I thought would be useful, so I clicked on it. Now I have left your page, and you have lost me to the link site instead.

It is important that you keep your visitors on your site while sharing valuable resources and content.  People do not want to have to click the back button or figure out where they started when they are in the middle of an article. They want to be able to finish reading and then go to the reference, or scan the reference and then go back to read the balance of the article.

Keeping the reader on your site (providing of course that they are benefitting from your content) is a simple mechanical fix.  When you create your blog post, check that your links open in a NEW window.

Don’t know how to do that, we have a tutorial for that on our Slideshare account that you can access here

This entry was posted in Marketing Best Practices, Social Media, Uncategorized and tagged , . Bookmark the permalink.

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