I recently receive an e-newsletter from Nancy Fox, a business coach, about business cards and how to make yours memorable. Her advice was solid but what struck me were the following two tips:
“Missing Website Information – If you don’t have a website, in today’s marketplace, this stands out like a sore thumb. Just have at least one professionally designed landing page online so you can send people there, and as a back up make sure you have a well-crafted Linked In profile.
Generic Email Address (not at a business address). When people see a business email address that is @aol.com, @yahoo.com, or @gmail.com this screams lack of professionalism. People immediately form an impression that this is not a substantial business. Register a professional url so that you can have an email address on your business card that points to your business online.”
Nancy Fox had both of these tips listed under the heading of “Top 10 Biggest Business Card Botches”. I agree with her that these are big mistakes on business cards. I however, believe that it goes much deeper than that. These are two marketing blunders that can impede your business growth.
If you want to truly grow your business in the coming year, then you need to take the steps to be sure that all of your marketing materials are consistent and professional.
I have several other suggestions for a one page “website” besides Nancy’s of a one pager and a Linkedin Profile. You can certainly create a professional looking one page website, but if you are a service business, you can also use some of the cloud profile options out there as well. More importantly, for not much more effort or expense, you can create a five page site that gives a bit more about you than just a bio. Showcase your clients or successful projects.
Additionally, you can craft full profiles for yourself AND your company on many social media channels. Put those links on your business card as well so that people can find you and connect with you. Remember, the word is CONNECT, so choose your platform(s) carefully and interact with the people that you meet, don’t just put up a page and forget about it.
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