The other week we began a series on Networking. We spoke about measuring your efforts. While you have to measure the efforts of the time spent, without effective follow up, you will not see any results.
These days most people are suggesting that you need at least 8 to 10 touch points with a prospect before they will be ready to buy from you. Back in July of 2009, Robert Clay of Marketing Wizdom in the UK wrote a post suggesting that it took at least 5 times. More recently, I have seen and heard people discuss needing to have 10 to 12 touch points with a prospect. Those touch points are not all phone calls. It takes a blend of many platforms to properly reach a prospect. In this series, we are going to discuss the variety of touch points that you can use to keep in touch. We will also be including some resources and some product examples.
The touch points to keep in touch and follow up with prospects and clients, include some of the following options:
- Email newsletter
- Status updates on social media platforms
- Phone calls
- Snail mail
- Packages with token gifts
- Promotional Products
We hope you will share with us your favorite tools for keeping in touch