Monthly Archives: March 2012

Earth Day Promotions, Lip Service or Real Impact

April 22, 2012 is Earth Day.  Some companies will use this day as a promotional launching pad for a real sustainability effort in their companies.  Others will use it merely as one more promotion on the calendar with no impact … Continue reading

Posted in Business to Business Promotions, Consumer Promotions, Employee Motivation, Trade Shows | Tagged , , , , , | Leave a comment

So You Want to Use a QR code in Your Next Promotion

Over the last few months we have written a couple of times about QR codes and their pros and cons.  We have talked about what makes them valuable for marketers, and what should be avoided.  Following are a few examples … Continue reading

Posted in Business to Business Promotions, Consumer Promotions, Internal Communications, Marketing Best Practices | Tagged , , , , , | Leave a comment

Congratulations to the Graduate, Acknowledging Employee Milestones

A hot topic these days is employee retention.  There are many aspects to employee retention, but one of them involves motivation and acknowledgement.  Simple words like Thank You for a job well done,  a plaque or small gift at the … Continue reading

Posted in Employee Motivation, Internal Communications | Tagged , , | 2 Comments