Monthly Archives: February 2012

Running Your Numbers – Did you meet your goal – FInal in a series on trade shows

You have done your follow-up, run your numbers and analysis, now what do you do with that information? The first thing to do is see if the show met the projections and goals that were established before you even signed … Continue reading

Posted in Trade Shows, Uncategorized | Tagged , , , , , | Leave a comment

QR Codes – The Good, The Bad and The Ugly

Back in November we wrote a post to enhance a discussion that took place during #SMChat on the benefits and some best practices of using QR Codes.  Since that time the conversation has come up a number of times in … Continue reading

Posted in Business to Business Promotions, Consumer Promotions, Marketing Best Practices | Tagged , , , | 1 Comment

Your Feet Hurt, But You Survived and Made It Home, Now What?- Part 7 in a Series on Trade Shows

You made it home with all of your leads and/or orders. You think that your show was a success, but was it really? There is only one way to find out – crunch the numbers, and do the analyses. Before … Continue reading

Posted in Trade Shows, Uncategorized | Tagged , , , | Leave a comment

You Are Standing Around in Your Booth, Now What? – Part 6 on Trade Shows

You made it. Your booth is set-up, business cards are in hand, and they are about to open the doors to the show, now what?  Keep your eye on the ball, remember, you want to keep your predetermined goals for … Continue reading

Posted in Trade Shows | Tagged , , , , | Leave a comment

Are Your Trade Show Leads Gathering Dust on Your Desk – Part 5 in a series on trade shows

It is critical to define your follow-up procedure before you even leave the office for the show. In fact, I would suggest that you craft your follow-up plan before you even sign the exhibit contract. Without a solid plan to … Continue reading

Posted in Trade Shows | Tagged , , | 1 Comment

Exhibit Design – Part 4 in a series on trade shows and how to make them work for you

Exhibit design is best left to the experts. We have found over the years that while we can sell trade show booths, banners and table skirts to our clients, and have, it is better for our clients for us to … Continue reading

Posted in Trade Shows | Tagged , | 1 Comment