Monthly Archives: January 2012

Business Cards – Do You Still Need Them?

On January 22, Todd Wasserman, Mashable’s Business Editor wrote a piece called “Is It Time to Finally Ditch Your Paper Business Cards”.  In that piece he mentions apps and other work arounds to the ubiquitous paper business card.  It was … Continue reading

Posted in Business to Business Promotions, Marketing Best Practices | Tagged , , | 1 Comment

SOPA, PIPA and What Did it Bring Out in Some of the Younger Generation

We will go back to our series on trade shows next week.  While we do not usually weigh in on anything other than marketing ideas and best practices, the day after the SOPA and PIPA protests highlighted an issue that … Continue reading

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Trade Shows – An Action Plan – Part 3 in a series on trade shows and how to make them work for you

This is part three in our Trade Show series.  It is the last of the re-posts from November.  The next 5 parts of the series are new and include a guest post or two from some of our favorite resources. … Continue reading

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Trade Show ROI – Part 2 in a series on trade shows and how to make them work for you

This is the second in our Trade Show series reposted from November. OK, so you have decided that this show is a must attend, now what? How are you going to assure yourself and /or management that you meet that … Continue reading

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Trade Shows and How to Make Them Work For You – Part 1 in a series

This is the first in our Trade Show Series, reposted from November A group question on Linkedin got me thinking, how many people sign up to exhibit at a trade show with no clear idea of what they are really … Continue reading

Posted in Trade Shows | Tagged | 3 Comments

Trade Shows – Add Them to Your Budget or Not

Before the holiday season we started a series on trade show exhibiting.  Starting next week we are going to republish the few posts from back in November and then continue the series. We are restarting the series from the beginning … Continue reading

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Are You Truly Servicing Your Customers?

Last week in speaking with a customer, who buys a single product from our Calendar Warehouse division, I discovered that what I thought to be standard service in the promotional products industry, is anything but. This customer wanted to buy … Continue reading

Posted in Customer Service | Tagged , , | 5 Comments