1 – Visual appeal of YOUR brand
2 – Command of wall or desk space in your customers’ homes and offices
3 – Controlled, targeted distribution
4 – Remarkable cost-effectiveness
5 – Creative design to fit YOUR brand
6 – Year-long high-frequency visibility
7 – High perceived value for gift giving
8 – Useful for personal record keeping, thus referred to often
9 – Business people use an average of 2.5 calendars
10 – Versatile styles, colors, formats and designs.
A promotional wall calendar, especially in the B2B space is one of the most cost effective ways to keep your name in front of your clients and prospects. It is less than pennies per impression. An expensive, laminated, span a year calendar is 2 cents per day or less.The average calendar is viewed 12 times per day, at a cost of less than .02 per day, the cost per impression is unmatched in any other media, even social media has a higher cost.
Because 44% of business calendar recipients would purchase calendars if it was not provided by one of their vendors, it is a sought after gift.